The Outsiders Human Nature Essay Example For Students

The Outsiders Human Nature Essay The Outsiders, an enthralling tale by S.E. Hinton, is an excellent story about the hardships and triumphs experienced by the Greasers and the Socs, two rival gangs. This novel suggests the stories content because the Greasers are a gang of social outcasts and misfits. This novels theme is very specific; people, no matter what their social background, strive for the same goals and experience the same disappointments. This novel shows this theme throughout a detailed story line. The fictional novel is set in a moderate-size city, possibly near Texas, in the late 1960s. Ponyboy, the main character, lives with his brothers as a greaser. One day Ponyboy and Johnny, Ponyboys best friend, get jumped by a group of Socs. The Socs start to drown Ponyboy in a fountain. Johnny, realizing they might kill Ponyboy, kills Bob, one of the Socs with his switchblade. Johnny and Ponyboy run to a fellow Greaser, Dally, who is always in trouble with the law. Dally helps them by giving them some money, a gun, and a place to hide. They hide in a church outside of town for a week until Dally says its okay to come out. They go out to eat and when they get back to the church they find it burning. When they see that there are kids inside and the fire could have been started by their cigarettes, they run inside to save the kids. Johnny and Dally are hurt in the fire and taken to the hospital. They are hailed as heroes in the local paper. Dally breaks out of the hospital to fight in a rumble against the Socs. While the Greasers beat the Socs, Johnny dies in the hospital. When Dally finds out he goes out and robs a grocery store. When the cops pull up he pulls out an empty gun so the cops shoot him. We will write a custom essay on The Outsiders Human Nature specifically for you for only $16.38 $13.9/page Order now The theme of this novel is that all people are set back at times and they all want the same basic things. This theme is expressed in the novel several times. Disappointments are shown when Bob dies and the Socs grieve for him, when Ponyboys parents die and they are upset, and when Johnny dies and it disturbs the Greasers. It is shown that the Greasers and Socs strive for the same goals when Darry, Ponyboys older brother, tells him that he should succeed in school and make something of himself, and Bob is always trying to make his father happy with him. These examples show that all people, Soc, Greaser, or whatever, all strive to achieve the same goals and encounter the same disappointments. The theme that all people experience the same disappointments and strive for the same goals is also depicted in modern times. All people want to have a good job, make a lot of money, and live a good life. Everyone also encounters hardships throughout their life. Their car can break down, their lov ed ones can die, and they can run out of money. As you can see, this theme is important not only in The Outsiders, but in everyday life as well.

P1 Describe The Functions Of The Essay

P1 Describe The Functions Of The Essay P1 Describe The Functions Of The Essay P1: Describe the functions of the main cell components In this assignment I am going to describe the functions of cell organelles by explaining the main activities, where they are and what they do. To begin with I am going to describe the cell membrane which is an extracellular organelle. One of its functions is to surround the cell keeping the cytoplasm and other organelles within the cell; like a skin otherwise the cell will be unsustainable and go everywhere. Its main function is to safeguard intracellular components from the extracellular environment; the cell membrane does this as it is a semi-permeable membrane which only allows a certain amount of substances into the cell. The Centrosome is a small clear cytoplasm that contains centrioles and lies next to the nucleus. The centrosome looks like a set of tubes called tubules that are set in a cylindrical formation, the tubules produce microtubules that transports proteins during cellular mitosis. During mitosis the Centrioles divide and move to opposite sides to continue and repeat this process. The Golgi body is a series of flattened fluid sacs which is located near the nucleus, many tiny fluid-filled globules or bags lie close to the main stack, these are called vesicles. The Golgi body packages protein for delivery to other organelles or outwards from cell secretions, the Golgi body is also responsible for producing Lysosomes. The Lysosome is a round organelle that is surrounded by a membrane and containing digestive enzymes. The Lysosome is scattered all over the cell so the digestion of cell nutrients takes place, the Lysosome breaks down substances such as lipids, carbohydrates and proteins into smaller molecules that can be used by the rest of the cell. Finally the Lysosomes are involved with the breakdown of organelles that have outlived their usefulness, in other words the Lysosomes are like the cleaning crew of the cells. The Mitochondria is an oval shaped organelle which is infolded many times because it has a double membrane which forms a series of tunnels inside called Cistae which gives it its unique appearance that is shown on cell diagrams. The mitochondria is scattered across the cell as its function is to produce energy for the cell to ensure that most parts of the cell receives energy and not just one part, which basically means it’s the power-station of the cell. The Nuclear Membrane surrounds the nucleus by enclosing and separating it from the cytoplasm. It also controls what enters and leaves the nucleus. The Nucleus is a spherical body in the centre of the cell containing many

Alzheimers Disease Research Paper Example | Topics and Well Written Essays - 750 words

Alzheimers Disease - Research Paper Example He begins to forget the names of acquaintances, relatives or even members of the family. When the disease starts getting worse, the patient may even forget how to eat, drink or go to toilet. His behavior may become violent and intolerant. Such patients are in need of proper care despite the frustration arising among the members of his family. One is more at the risk of having this disease if he had a similar case in his family. Alzheimer’s disease has become the seventh major death cause in the United States and at present 5.3 million Americans are Alzheimer’s patients (Alzheimer’s Association, 2010). These are anomalous collections of a protein, known as beta-amyloid, inside the neurons, which may form due to abnormal processing of this protein. When an inflammation occurs in the region of these plaques, it causes the death of the neurons. Let’s discuss the symptoms with respect to stages. Stage 1, mild stage, may have symptoms like losing way, trouble in calculating bills, asking something repeatedly, taking longer to perform daily tasks, having trouble in decision-making and problem-solving, putting things in weird places, withdrawing from social life, and showing attitude problems. Stage 2, moderate stage, shows symptoms like requiring assistance in performing daily tasks, forgetting recent happenings and acquaintances, mixing up distant past with recent past, having language problems, wandering away, becoming depressed, facing insomnia and eating troubles. Stage 3, severe stage, has symptoms like being unable to feed oneself, control bowel and urinary movements, speak, read, write or recognize members of the family. Memory vanishes away totally (American Health Assistance Foundation, 2010). Alzheimer’s disease does not have a specific treatment; however, measures can be taken to help patients maintain their mental health and normal behavioral patterns to slow down the progress of the disease (National Institute on Aging, 2010). The

Integrated Marketing Communication (IMC) and Customer Satisfaction Research Paper

Integrated Marketing Communication (IMC) and Customer Satisfaction strategy - Research Paper Example The linkage of both the concepts is very important and will be depicted in the essay. Introduction to Integrated Marketing Communications and Customer Satisfaction Strategies One of the main concepts related to the success of the advertisements or operations of any company is its integrated marketing communication strategy. IMC is a marketing terminology used in reference to the combination and collaboration of almost all the existing tools of market communication and all its activities, and aspects in the company into forming a flawless program (Terry, 1997). This helps the organization maximize the influence of its strategies and operations on its customers and other stakeholders of the business at lowest possible cost. Thus, the IMC strategy is a process of integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and no urish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialog with them. IMC includes the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program in order to maximize the impact the end users at a minimal cost. This integration affects all firms’ business-to-business, marketing channel, customer-focused, and internally directed communication (Bob, 1998). Tesco Plc is one of the leading food retailers based in UK which operates with more than 3000 stores all around the world. The branches of the food retailers are function in most of the parts of Europe and Asia. A wholly-owned subsidiary, Tesco Plc., offers to its customers a wide range of all the financial, personal and other services. The company has been leading the other big organizations in the field of retailing and st ands successful throughout. 1. Discuss the company’s advertising strategy and how it aligns with its marketing goals. The major reason for the success of Tesco as a product and service-provider is its successful advertising and customer relationship strategy. Found in 1924, the company was the pioneer of some small ‘revolutions’ which led to the rise in the revenues of the company and was responsible for its sustenance. The expansion strategies applied by the company give it success as the profit margins have shifted higher making the company a strong base for the retailing (Remley, 1996). The marketing strategy of Tesco is the subset of its customer loyalty, lower prices and the successful ploughing back of profits in order to assist its marketing strategies. Making the mass advertising its backbone, Tesco Plc., introduced new adverts for every product item launched and the lower prices were the main element that kept customers glued to its product. Moreover, it s adverts have always been convincing, good conveyor of the message content and able to keep the emotional touch which creates the customer’s interest in its products and forced them to make the purchases. 3. Discuss the promotional strategies that may be used in addition to advertising. The main element of Tesco’s promotional strategies was the low- prices but the finest brand offered to the customers with superior value.

Discussion Board criminal justice Essay Example | Topics and Well Written Essays - 750 words

Discussion Board criminal justice - Essay Example It is well known that most people tend to retain more of what they see than what they hear. This lends to what some see as an advantage for the prosecution, but demonstrative evidence must pass several tests before admission in a trial. First, there are specific rules pertaining to each type of demonstrative evidence. For instance, if presenting a police sketch as evidence, there is a possibility that it may not be admissible because it is ruled to be hearsay. Second, there are rules for demonstrative evidence in general. For instance, an accident reconstruction chart presented as evidence must be necessary in order to demonstrate another piece of evidence, such as oral testimony. According to an internet article about evidence, (â€Å"Demonstrative Evidence†, n.d.) foundation rules for demonstrative evidence involve authentication, representational accuracy and identification. The article also states that demonstrative evidence â€Å"must pass the ‘three hurdles’ of admissibility: relevancy; materiality; and competency.† (â€Å"Demonstrative Evidence†, n.d.) Documentary evidence is another form of evidence used in many trials. It can be described as any evidence presented through a written document. In most cases, this involves a contract or confession. Some of the rules an attorney must consider when using documentary evidence are the rules of parol evidence, best evidence, authentication, and hearsay. The best evidence rule deals with the originality of the document being offered for admission. If the document being presented for evidence is not the original, in most cases it will not be allowed as evidence. Courts do not usually allow a copy of a document as evidence. According to an internet encyclopedia, â€Å"the best evidence rule states that when the contents of a written document are offered in evidence, the court will not accept a copy

Managing Enterprise in Health and Social Care

Managing Enterprise in Health and Social Care Nita Nathaniel TASK ONE Entrepreneurs are people who move forward toward risky situations or pursuing opportunities which others see as threats or problems. They are classed as founders of businesses large and small by starting a self-employed service or buying a shop or franchise retail outlet. They are individuals who are innovative in nature and put their ideas into action by creating a new product and introducing it in a market or bring about an operational change in an existing business. They are characterised as people who are flexible not rigid and that is why they are tolerant with ambiguity. They are self-confident and with a passion for what they do, they go all out to achieve it with high levels of energy. They love independence and therefore want to have full control of all and be self-reliant Entrepreneurs usually come from families with the same parentage of entrepreneurs and therefore having life experience and the same desire towards creativity they innovate and start a business. There are s ome misconceptions about entrepreneurs like money is the key to their success, they have a business degree or they are young and gamblers because they are risk takers (Anthony’s lecture notes, 2014). Entrepreneurship means risk taking behaviour combined with strategic thinking that creates new opportunities for people, resulting in monetary and personal satisfaction rewards. People become entrepreneurs either due to necessity because of lack of employment opportunities or career options or because they are looking for solution to problems or trying new, innovative ways regarding some big social issue like homelessness. There is a changing phase in entrepreneurship. Nowadays there are more and more women becoming entrepreneurs (Anthony’s lecture notes, 2014). Small businesses are characterised as owned and operated independently with 500 or less employees. The changing face of technical advancement has been a blessing for entrepreneurs as most of the small businesses are internet based. They are mostly based on family ownership which usually involves succession problems and family feuds. Not all small businesses flourish. Some fail and that is due to poor financial control, fast growing pace, not sufficient commitment and lack of experience, expertise and strategic leadership. Every entrepreneurial company or creative venture has a life cycle of three stages: birth, breakthrough and maturity and each stage demands different managerial ways of handling it. The birth stage can be defined as a fight for existence and survival, dealing with getting finances and customers and starting the company. The breakthrough stage is moving towards growth by becoming profitable and the maturity stage deals with moving wisely with investment of resources open to flexible ideas for expansion and further growth. A new venture or business should have a plan including items like an executive summary and an analysis of the industry with a description of the company, market, operations, product and services and staffing along with a marketing strategy and the capital to start the business, a financial backup to cross the milestones. Different forms of ownership include sole ownership, partnership which could be general, limited or limited liability or a corporation or a limited liability corporation. There are different ways of securing finance for the new business either as debt or equity finance. Equity finance alternatives include angel investors, initial public offerings (IPO) and venture capitalists The plan should have an attached copyright (Anthony’s lecture notes, 2014). Entrepreneurial orientation is of great importance in the health and social care business sector. It is the most changing and diverse market ever hence the need for entrepreneurship. New diseases like dementia and Alzheimer’s and infections like the novo virus and other bugs, all need new remedies and medication and all new innovations need risk takers to keep going till they find that one product to launch into the market. With the ever evolving technology advancement which helps as drugs can be made faster and the production gets increased immeasurably. Some diseases which are quite old like cancer but yet do not have a cure need more innovative minds to strive for a medication to help because without a cure more and more people are contracting it with no help in sight. The few treatments are old and not so effective and expensive. With more people needing treatment we need to find more cost effective ways. People change and so do their circumstances, situations, habits and needs and therefore health social care has to change to accommodate these needs. We deal with diverse cultural backgrounds. All the major drug companies started with entrepreneurship and are now well established. Some of them have on going changes with regards to treatment technology and the invention of new drugs and they are thriving but there are others who are not so innovative and hence are on the decline. Most hospitals are facing a crisis because people are coming with newer infections and problems and they need more space, more drugs, more finance and faster control measures which are all dependent on entrepreneurship. TASK TWO Case Study Border Cottage Care started from humble beginnings and then taking it through change became a major player in their community and is still considering further changes to move with the changing times to reach higher goals. The care company owners Richard Brightmore and Sarah Jordan realised that the elderly and the physically and mentally disabled adults in their community of Wakefield district wanted to maintain their independence and remain in their own homes and not in a residential care or nursing home. They saw the opportunity and moved from their office from their home into a business centre, employing just 4 staff and took advantage of the all-inclusive fee, professional office surroundings and onsite staff support providing business advice and guidance. Gap Analysis in management literature is described as the comparison between the actual performance and the potential desired performance (Wikipedia, 2014). The care company owners understood their potential customers and keeping their requirement in mind and aligning the vision of their company with their customers’ demands changed the direction of their company in order to reach their potential desired goal of expanding and growing and moving with the times. PEST (Political, Economic, Social and Technological) analysis is used as a business measurement tool to understand the market growth or decline which in turn determines the position, potential and direction of any business. Another interpretation is STEEPLED which includes all aspects – Social, Technological, Economic, Environmental, Political, Legal, Ethical and Demographic. In most situations the original PEST covers all the factors. Demographic factor gets covered in the Social issue and Ethical factors could b e included in both Social or political Factor. Ecological and Environmental factors could be placed under any one or all four PEST factors depending upon their effect. A SWOT analysis is used to measure a business unit, idea or a proposition (Anthony’s lecture notes 2014). The PEST analysis in this case study would include the following: The PEST factors are external factors which answer the why, when and what questions of any business. With all the help and support from Wakefield council’s managed workspace team and business advisors the company’s turnover grew substantially. All the extra profits gave way to options of expansion in wider spheres of Day Care Centre and home care division with more employment opportunities for more local people. After getting a profile on their target customers of elderly people wanting to stay in their own homes within the community enjoying their independence with some outside help through care assistants the company decided to open a care agency to provide the same exactly the direct alternative to their original business plan of opening a nursing or care home. The gap analysis tool helped the company owners to see the potential business idea and change their business plans and turn them around to fit the market. They recognised the opportunity through the profiling process of their customers. The customers are all elderly, physically and mentally disabled adults who will need some care and support depending on their exact situation which will be assessed after scrutiny of their medical records, their living standards dependent on the money available to them and through what sources and other demographics of their ethnicity and background. As the elderly will be in the age group of 60 and above but the physically and mentally disabled could be in different age groups and therefore their care and support will differ significantly. The other important factor is that they want to stay in their own homes and this also would be for different reasons. Could be that they are mobile and want their independence or they want to live in their surroundings with the memories of their families. The reasons could be as varied as each individual. So Border Cottage Care was born but for it to flourish the owners had to move into a business centre in order to get all the professional help and business advice and support. This move was the result of the external or pest analysis as described above. As their company grew and their contacts increased so did their business. They expanded into other areas of care namely the day care centre and homecare division. Any work done with a passion will prove to be successful and therefore as the owners of this company seem to work in alignment t o its mission they are confident of the service that they provide to their clients through their highly trained staff and the training itself is provided by the council college. They already have had their first inspection and have been rated as â€Å"3 star excellent† by the CQC. So this company’s management knows how to use the resources that are at their disposal and to put them to the best use of their business. By the continuing of the external analysis process they are in a position to know their competitors and also they have to be one step ahead of them to beat them in the business arena. They need to expand and dominate all the different areas of care in their district in order to continue to have their place in the market with a profit. Richard Brightmore, director of Border Cottage Care mentioned in his speech about all these achievements and acknowledged the support they had received from the district council and hoped for its continuation for the future growth of the business. As the new additions of the day centre and providing high quality care to more local residents means recruiting more local staff. As the company is expanding so is the staff at all levels but as the head of the company the owners are now contemplating whether the senior level management staff is equipped with the expertise and the extra skills required for its growth to other areas. To ensure that they have the right people in key leadership positions to take the company growth to new heights and horizons some companies turn to assessment companies who can help them evaluate the capabilities of their senior level managers. This assessment is based on mainly the SWOT analysis of their own company and comparing it with its competitor’s staff for its future direction and growth with the competitive advantage. Competitive advantage meaning meeting the customer’s needs better with lower costs and maximum customer satisfaction. For a company to monitor its competitive success it is imperative for the company’s managers to understand the company costs and skills it has in comparison to its competitors company. Cost differences arise due to the levels of investments in the infrastructure based on its employee’s skills and productivity. In the UK the NHS Direct via the internet was promoted to help patients get medical information faster through the internet which helped them to increase their knowledge and direct their own health care (Hannagan, 2002). TASK THREE Health and Social Care Businesses are expensive to start or to expand to keep in the market with a profit hence they need to be protected in all circumstances which is why we need insurance policies to fall on in times of need. Unforeseen circumstances or situations are all part of everyday life and we cannot always prevent them all but we can make prior arrangements to cushion the impact in the unlikely event of some occurrence beyond our immediate control. That is where the legal framework of the business becomes a core and crucial part without which we could not move ahead. This legal framework revolves round insurance companies which take care of the financial side of the business after unexpected occurrences affect it. The working of an insurance company is that we have a deal with them and they charge a certain amount and if and when an unexpected occurrence does happen, they deliver the service of providing the cash for recovery and repair or whatever the terms might hold in t he contract. If the business is accident prone or any other circumstances which can be foreseen as being damaging or affecting the business negatively then the charge is higher or a premium rate is included. The insurance companies utilise the services of underwriters who help by creating matching portfolios by assessing the risks and accepting them with the factors that make them behave in similar fashion. Insurance companies need these services of underwriters to protect their own businesses from ruin or disaster (Anthony’s lecture notes, 2014). Although there are some similarities between Copyrights, Patents and Trademarks but all these kinds of intellectual property protections are different and serve different purposes. Copyright provides protection for the original works of authorship both published and unpublished including artistic, dramatic, literary, and musical and some others. The copyright act of 1976 gave the right to authors to make any changes that they wanted to their piece of work at any time (general information concerning patents, 2014), (Patten, 2008). So copyright would help medical writings and descriptions of the makeup of medicines. Patents are granted rights for inventions to their inventors excluding anyone else selling or importing or using that right. The patent is generally for a period of 20 years from the date of its application (general information concerning patents, 2014), (Patten, 2008). In the health industry this is used in inventions of medicines, vaccines and researches. Trademark is a device, name, symbol or word used by a company to distinguish it from the others and for others from preventing them to make a confusingly similar model (general information concerning patents, 2014), (Patten, 2008). Trademarks usually help in selecting the branded medicines as they are more effective in some cases due to continued research and are more costly. These legally enforceable agreements are important for any new business ventures but more so in the field of health care. The health care field is an historic field which has seen many inventions through researches of centuries past to develop new drugs for new and complex diseases and disorders and genetic problems. Scientists are always working on new ideas and turning the old ones inside out to find cures to incurable maladies. REFERENCES Anthony’s Lecture Notes, 2014. Wikipedia, 2014 [Online]. Patten, D (2008) How to market your business. 6th Ed. Kogan Page Ltd. General Information Concerning Patents, Online Report in October 2014 by the United States Patent and Trademark Office. Hannagan, T (2002) Management Concepts and Practices.3rd ed. Prentice Hall, England.

Creating a Virtual Reality Game :: Video Games

Introduction When people think of play, many most likely revert back to their childhood and picture their innocent games of make-believe and pretend. According to Brian Sutton-Smith, author of The Ambiguity of Play, play â€Å"glorifies freedom, originality, genius, the arts, and the innocent and uncorrupted character of the childhood vision† (Sutton-Smith, vii). He claims that play is ambiguous, and can deal with many different ideas and characters such as animals, children, adults, fate, power, identity, imagination, phantasmagoria, the self, frivolity, as well as many other outside factors (Sutton-Smith, v). However, I’d like to focus on Sutton-Smith’s definition above that relates play to glorifying freedom and innocence and play as an element of imagination and make believe because this is my most enjoyable form of play. Inspiration The inspiration for my project is the movie, â€Å"The Lord of the Rings Trilogy† because it is my favorite fantasy movie. When watching these movies, a person can get lost in the colorful worlds, detailed characters and incredible adventures that create the magic of the film. This is the old technology I would like to stem from. Watching movies is in itself is an exciting and imaginative form of play. You get emotionally attached to the characters and are sad when the movie ends. But most of the time you are sitting in a theater or a room and just watching the film. I want to take this idea a step further. I want to allow people to step inside the movies they watch. So instead of being a passive receiver of the movie, I want a person to be able to interact with the film and its characters. To achieve this heightened sense of play, I have developed the Virtual Realm. Users/Settings/Social Elements The player must be over 18 years of age for equipment liability reasons and this type of game can appeal to all different types of people: male/female, younger/older, lower/upper class etc. The Virtual Realm can be compared to places like virtual reality arcades and interactive shows like Medieval Times. The Virtual Realm can be a solitary experience or people may choose to interact as a group. They can enter into the same chamber (fits 3 people max, depending on size of chamber) or they can all enter different chambers and interact in the scene together by being different characters. The Making of the Virtual Realm The Virtual Realm is a new virtually reality based playground where a person can go if they wish to interact with their favorite movies.